Like Bitcoin, Ethereum is a distributed public blockchain network. Although there are some significant technical differences between the two, the most important distinction to note is that Bitcoin and Ethereum differ substantially in purpose and capability. Bitcoin offers one particular application of blockchain technology, a peer to peer electronic cash system that enables online Bitcoin payments. While the Bitcoin blockchain is used to track ownership of digital currency (bitcoins), the Ethereum blockchain focuses on running the programming code of any decentralized application.

Ethereum is the pioneer for blockchain based smart contracts. When running on the blockchain a smart contract becomes like a self-operating computer program that automatically executes when specific conditions are met. On the blockchain, smart contracts allow for code to be run exactly as programmed without any possibility of downtime, censorship, fraud or third-party interference. It can facilitate the exchange of money, content, property, shares, or anything of value. The Ethereum network went live on July 30th, 2015 with 72 million Ethereum premined.
Any services that are centralized can be decentralized using Ethereum. Think about all the intermediary services that exist across hundreds of different industries. From obvious services like loans provided by banks to intermediary services rarely thought about by most people like title registries, voting systems, regulatory compliance and much more.
This dramatic volatility attracted global attention with the mainstream media running near-daily reports on the price of Ether. The publicity generated has been a major boon for the ecosystem, attracting thousands of new developers and business ventures alike. In 2018 the amount raised through Ethereum-enabled ICOs reached almost $8bn, increasing from just $90m in 2016. While the price of Ethereum has faced extreme volatility over the years, it is this volatility which has driven interest. After every boom and bust cycle, Ethereum comes out the other side with a fundamentally stronger platform and a broader developer community backing it. These fundamental improvements would suggest a positive long-term outlook on the price of Ethereum. 

The semi-anonymous nature of cryptocurrency transactions makes them well-suited for a host of nefarious activities, such as money laundering and tax evasion. However, cryptocurrency advocates often value the anonymity highly. Some cryptocurrencies are more private than others. Bitcoin, for instance, is a relatively poor choice for conducting illegal business online, and forensic analysis of bitcoin transactions has led authorities to arrest and prosecute criminals. More privacy-oriented coins do exist, such as Dash, ZCash, or Monero, which are far more difficult to trace.